Royals announce new marketing campaign; complain mainstream media using "This is our time" to serve own agenda, not MLB All Star Game in Kansas City

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Press Release

For Immediate Release - no embargo

Contact: Monte J. Crisco, vice president for public relations

May 10, 2012

Subject: “Our Time” Marketing Campaign misinterpreted

The Kansas City Royals Baseball Club Vice President for All Operations, Edward G. Heavybottom, announced today the Royals Baseball Club plans a new marketing campaign to clarify their 2012 marketing campaign “This is our time.”

“In light of the fact that many in the Kansas City media have misinterpreted our 2012 marketing campaign, 'This is our time,' we plan to initiate a new campaign beginning today,” Heavybottom said.

“The original campaign was meant to only refer to the placement of the All Star Game in Kansas City,” Heavybottom said. “’This is our time’ was only meant to denote this is the year in which the All Star Game will be held in Kansas City. We did not intend for this campaign to be construed as referencing the development of our ball club, which would be significantly premature.”

Heavybottom also said the campaign was not meant to refer to Kansas City, either.

“The campaign was meant only to refer to a statement of fact,” Heavybottom clarified. “It is our time to host the All Star Game. That is a fact. It is unfortunate those in the mainstream media have chosen to misinterpret this campaign to serve their own agendas.”

The new campaign, he said, will focus more on amenities at Kauffman Stadium, including a new 5-story Ferris wheel to be constructed beyond centerfield and 50-cent hotdogs after any inning when the Royals score more runs than the opponent. Precise wording will be announced soon.  The club is hoping to feature a prominent rap star in the 50-cent hotdog campaign but negotiations have not been completed.

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